Westrock: KraftPak sales packet

Among KraftPaks unique qualities are its durability and smooth surface texture as compared to other kraft paper packaging papers. Due to its surface quality, it also friendlier on press, resulting in clear print and relief applications. KraftPak is also a sustainable product, an unbleached cellulose paperboard, which is fully recyclable. Taking these benefits; myself, Creative Director Marty Tveit and Senior Copywriter Jennifer Mestre; developed the concept of “Naturally Elevated”, leveraging consumers desire for natural and tactile packaging, especially in the food and personal care sectors. This sales pack is made entirely out of KraftPak, deomonstrating its aesthetic and tensile qualities, and contains a sales brochure, sample die cut boxes and sample cards of the varying weights of the product. The pine illustrations create a visual relationship between the ideas of nature, freshness, materiality and strength.

Stock sample cards and brochure